- A lot of companies are now publishing their magazines online (E-Zines) because it results in less paper costs as they use glossy paper in print form, it reduces the competition for placement on shelves, and it also reduces distribution costs. Online publishing also increases accessibility in terms of national and international readers.
- It can also be more interactive i.e. videos, interactive links.
Main 4 :
- EMAP Bauer
- NatMag
- Conde Nast
- IPC
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